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North America Marketing Director

Suzhou
Negotiable
Full Time

Job Description

This position is based in Bay area,CA,USA

Responsible for the overall North American brand health, development, and communications for company’s home robotics. Accountabilities within this role span strategy, planning and execution. Key deliverables include: long term strategic brand communications plan in alignment with headquarters leadership; web, social network, and digital
brand image management; and PR development and management. The Marketing Director – North America will effectively enhance, localize, and deliver the company’s global brand strategy and communications throughout North America.

Responsibilities:
Leads the delivery of the multi-year Strategic Business Plan for Ecovacs North America by ensuring delivery of brand health and financial commitments
Leads annual North America brand business and marketing plans that deliver financial objectives and manages all elements of the marketing mix
Stewards the brand – guides and instills in the organization the ability to be selective about actions that support the brand strategy, brand’s promise, brand equity, and brand health in context of overall business goals for the company, with primary emphasis on Digital Brand Image
Ensures the North American consumer is at the center of business and brand decisions
Delivers brand positioning alignment with global brand teams to ensure consistent global brand profile and strategy
Attracts, retains and develops top talent

Requirements

Relationships and Roles:
Internal / External Cooperation
Leads an integrated marketing team of five, spanning Marcom/PR, Digital Marketing, Channel Marketing, Community/Social Media and Product Marketing management and execution.
Works with the North American Head of Sales to ensure brand and sales support strategies and plans are executed effectively and efficiently to meet sales objectives
Engages with key customers to provide a visible brand and category champion
Works with communications

the candidate with the working experience as marketing director in FitBit GoPro and Airbnb is preferred

Benefits

the candidate with the working experience as marketing director in FitBit GoPro and Airbnb is preferred

Categories

Electrical-Electronic Manufacturing, Industrial Automation

Functions

Marketing

Language Requirements

English

Education Degree

Bachelor's Degree

Visa Support

Yes

Only Candidates from this countries can apply:

United States

Date Posted: 2017-01-09

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  • Industry: Human Resources
  • Type: Public Company

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