About
Industry
Consumer GoodsCompany Type
Private CompanyMINISO- Japan fast fashion brand,headquartered in Tokyo,was founded by Miyake Jyunya -the chief designer and young chinese entrepreneur- Ye Guofu.MINISO is the pioneer of global fashion leisure life commodity consumption.
Miniso advocates the philosophy of a simple, natural and quality life as well as a brand essence of "returning to nature & restoring product essence". It leads the trend that good products contributing to a quality life in the fashion consumption market. Miniso was introduced by a Chinese consortium in 2013 in Guangzhou and began its expansion across China since then.
Miniso always respect customers' needs. It is dedicated to providing customers with quality, creative and low price products. Those simple, natural and fashionable commodities with prices between RMB 10-29 become very popular among young people aged at 18 -35 years old. Fast fashion is Miniso's theme. It strives to create a new and happy shopping environment, so that customers can experience happiness, fashion and a healthy lifestyle.
Miniso always optimizes product structure and pays close attention to product management. It persists in selecting suitable products from all over the world. Over 80% of our products are from Japan, Korea, Singapore, Malaysia, China and other countries. While insisting on selling high quality and creative products, Miniso also attaches great importance to customers' shopping experience and provides thoughtful service. Most Miniso stores locate in large shopping centers in busy areas. It is a brand that is close to customers' life and values in fashion, price, quality and creativeness.
Miniso advocates the philosophy of a simple, natural and quality life as well as a brand essence of "returning to nature & restoring product essence". It leads the trend that good products contributing to a quality life in the fashion consumption market. Miniso was introduced by a Chinese consortium in 2013 in Guangzhou and began its expansion across China since then.
Miniso always respect customers' needs. It is dedicated to providing customers with quality, creative and low price products. Those simple, natural and fashionable commodities with prices between RMB 10-29 become very popular among young people aged at 18 -35 years old. Fast fashion is Miniso's theme. It strives to create a new and happy shopping environment, so that customers can experience happiness, fashion and a healthy lifestyle.
Miniso always optimizes product structure and pays close attention to product management. It persists in selecting suitable products from all over the world. Over 80% of our products are from Japan, Korea, Singapore, Malaysia, China and other countries. While insisting on selling high quality and creative products, Miniso also attaches great importance to customers' shopping experience and provides thoughtful service. Most Miniso stores locate in large shopping centers in busy areas. It is a brand that is close to customers' life and values in fashion, price, quality and creativeness.