About
Daxue consulting was created in late 2009 by Peking University Guanghua Business School MBA candidate Matthieu David-Experton and the Chinese undergrad candidate Zheng Jingwen. The name “Daxue” conveys two meanings in Chinese: in modern Chinese, Daxue means University while in old Chinese, the word Daxue referred to one of the 4 books founding Confucianism.
In late 2010, daxue consulting became a private company, and in 2014, Daxue Consulting added a third pillar (traditional consulting and national data-collection coverage being the first two) with technology including big data, social listening or crowd-sourced data through apps. In 2015, following regular demand from market entry clients for following-up services, daxue consulting restructured its operations and segmented its offers into different Daxue’s practices