About
Industry
E-commerceCompany Type
Private CompanySUPWOW is an independent, family-founded design brand born in Auckland, New Zealand.
Inspired by our own pets and children, we create small-batch, thoughtfully designed pet-and-family products that prioritize safety, comfort, and emotional well-being.
Our design philosophy is simple: using baby-safe materials, we create irresistibly cute, plush-centered toys and accessories that offer companionship for cats and dogs—helping ease separation anxiety, support gentle chewing and oral care, and provide healthy outlets for everyday energy.
From soft, squeaky plush toys to story-driven original IP characters, each SUPWOW design is crafted with care, imagination, and the belief that pets are not just animals, but cherished members of the family—growing, playing, and feeling at home alongside us.
Inspired by our own pets and children, we create small-batch, thoughtfully designed pet-and-family products that prioritize safety, comfort, and emotional well-being.
Our design philosophy is simple: using baby-safe materials, we create irresistibly cute, plush-centered toys and accessories that offer companionship for cats and dogs—helping ease separation anxiety, support gentle chewing and oral care, and provide healthy outlets for everyday energy.
From soft, squeaky plush toys to story-driven original IP characters, each SUPWOW design is crafted with care, imagination, and the belief that pets are not just animals, but cherished members of the family—growing, playing, and feeling at home alongside us.