Same as LaowaiCareer job search, LinkedIn is an incredibly valuable tool for those looking to find employment. It is highly convenient and the website itself is designed incredibly well, with options to use the site as anything from somewhere to house your portfolio to an in-depth, professional social media page. LinkedIn is also ubiquitous: these days it is known and utilized by professionals in all fields, so investing time in your LinkedIn will never be a bad thing since it can be used to get you work in a whole variety of situations.
One of the downsides to LinkedIn is also evidence of its overwhelming appeals: it’s very crowded. If you are a practicing professional, then almost everyone that you know will have a LinkedIn. This means that, as a tool for finding you work, its effectiveness is blunted somewhat by how easy it is to get lost in the masses. However, there are ways to combat this inevitable facet to get yourself noticed by recruiters. So, without further ado, here are 7 tips for attracting the attention of recruiters on LinkedIn.
1. Get Your LinkedIn Tagline Right
Taglines are a bit like meta-text on a Google search: they give you a limited window in which you can express something directly to your target audience to persuade them to take an interest in you. It’s not an especially easy task, getting a tagline right.
“I can’t emphasize enough how much I’m impacted by those dozen words at the top of someone’s profile”, says Anthony Pit, senior recruiter at Resumention and State of writing. “Those individuals who give me a concise, well written impression of what it is that they do or want to do are the ones how draw me in to exploring their profile as a whole.”
Spend real time thinking about this as it could affect your chances as a whole.
2. Have A Good LinkedIn Headshot Photo
There are strong arguments to be made that headshots should be removed from LinkedIn, a place where what you look like shouldn’t matter all that much. However, whilst they still continue to exist on the site, people will still work to take advantage of their presence by giving themselves the best one possible. The first tip is to have one at all, period. Profiles without photos seem somewhat unprofessional and there’s, sadly, a sort of dubiousness that is associated with faceless profiles. The second thing is that you should actively display yourself in the way you would want your company of choice to perceive you. Dress how you would do if you were going in to the office for example. Recruiters love the peace of mind that a professional and well-executed LinkedIn photo lends your profile.
3. Back Up Your Claims
It’s extremely easy these days to claim things: everyone has a platform on the internet and being able to spout claims about yourself and what you can do is as easy as its ever been. LinkedIn is no stranger to this sort of behavior where members will include claims about their careers, or their skill sets and expect the recruiters and other members reading it to wholeheartedly believe what they have written. Naturally, really professional recruiters will not be won over by unsubstantiated, baseless claims. So, it becomes vital for you to have evidence for every single element of your LinkedIn story. This will require you to go through your profile and see where you’ve said something about yourself which needs further explanation and then check with the demonstration of your abilities is to be found anywhere on your profile. Don’t be caught out.
4. Write Accurately
Your central method of communication from your LinkedIn profile to your potential recruiters is text: they will read all the information that you need them to see or understand. Reading can be a bit tedious in a professional circumstance, but it can also be terrible if the writing is not good. For writing on your LinkedIn profile, you will want to be emphasizing your professionalism which means accuracy and clarity are going to be of paramount importance to you whilst you go about your writing. Clarity and accuracy can be difficult to ascertain for even the most experienced writers and ye, to forgo either is to risk having recruiters look straight past your profile and on to the next. Subsequently, here are a few tools to help you ensure that your profile is up to scratch.
Revieweal – This is a great site specifically aimed for helping you with your grammar, a subtle and difficult area.
WritingPopulist – Some proofreading tools to help you brush up any little, easy-to-miss mistakes you might be making.
5. Complete Your LinkedIn Profile
Completing your profile is a really important step toward getting recruiters to pay attention to your profile. Half completed profiles look like you’re only halfway invested in finding employment and since LinkedIn is such a ubiquitous recruitment service only filling out half of your profile is always going to look bad. Furthermore, it may begin to look like the areas within which you have gaps are areas in which you feel the need to cover some deficiency up.
6. Keep Checking Your Profile
There are several good reasons to be active on LinkedIn on a regular (if not daily) basis. First of all, you might get contacted by a recruiter. If you miss the message because you haven’t checked in a week then you’ll risk the possibility of losing out on a position, simply through negligence. The second reason is that daily activity, making connections, liking posts and joining groups, shows recruiters that you are reachable and keen. If you have a stale, abandoned LinkedIn, they will worry that you aren’t even necessarily seeking employment anymore and they may pass over you. So, get in the routine of finding 15 minutes a day where you can jump online and maintain an active profile.
7. Show Samples Of Your Work
In a similar sense to backing up your claims, showing samples of our work to anyone who visits your LinkedIn profile can be an excellent way of enticing recruiters. There is something about the internet that makes the default standpoint that of mistrust and doubt, so actual examples of previous work goes a huge way to ensuring that no one who sees your profile will have any doubt as to whether you can actually do what it is that you claim to be able to do. You can display your work through links to websites or videos, by uploading PDFs or even just including a career-specific resume that shows examples of your work on top of the work which it already demonstrates and describes. Anything you can do to minimize the ‘stranger danger’ element to recruiting through the internet is going to hugely boost your chances.
So, in conclusion, recruiters on LinkedIn are wanting to see certain baseline things on your profile which, without them will cause you to be ruled out from their searches. But, on top of these elements, there is also a sense in which you can exceed their expectations to explicitly draw them into the idea of being interested in you. Some of the ideas above should help you to get your head above water and begin the difficult but rewarding path to recruitment.
Thanks to Freddie for providing us these great tips.
Freddie Tubbs is a recruiter at Australian reviewer. He regularly takes part in online recruitment conferences and contributes posts to Ukwritings and WritemyAustralia blogs.
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