social media following
Business and Innovation

How to Build Your Social Media Following on Facebook, Twitter, Instagram, Pinterest, and Snapchat

You have probably established a business somewhere. According to you, this business is going to change the lives of many. However, one big problem is facing your business. The problem is that you are not getting a lot of customers, the reason being that the knowledge and awareness about your business are not far reaching. With the discovery of the internet and the advent of social media, you probably want to take advantage of these existing resources.

Grow Your Number of Social Media Followers

You try to find a way in which you will incorporate these tools to aid you to market your business. You then sign up for the various social media sites such as Facebook, Twitter, Instagram, Pinterest, Google+, and Snapchat. One of the most interesting aspects concerning social media that has become of interest is social media following. This makes you go out of your way to find out how growing the number of your social media followers will assist in making your business be known. After all, a viral following means that your followers are interested in knowing more about your business, isn’t that so?

What is then bothering you is how you will be able to increase your social media audience, especially now that you have set up a website for your business products and services. You are probably interested in amassing a lot of traffic to your website, and one of the surest ways of doing so is using your website links to post information on your social media accounts and this, in turn, will lead to your followers visiting your website.

Pay to Play

You then discover that for you to gain a large social media audience, you got to pay to play. Funny, isn’t it? Pay to play here means that you need to part with some cash so that your online posts can be shared to your preferred audience. For example, Facebook charges $5 per post for it to be promoted to your preferred audience. On the same note, you can also make use of paid ads. This is one of the surest ways of increasing exposure to your page and also getting some new followers.

social media following

Article continues after jobs recommendation

Another thing, not all business need to have a presence on every key social media platform. You will, therefore, need to determine if your business falls into this category. Just sit back and watch instead of jumping in. Take the time to look at other related pages that you like, then make active observations about what is surely going on in these pages. You may be interested in knowing how they are managed. You can save yourself time through social media automation.

Increasing Your Social Media Followers

As you sit back, one of the surest ways that will earn your desired number of followers is developing a consistent posting strategy. Just the same way we have certain journalists write in their columns in the newspapers at specific days of the week is the same way you should also come up with a plan which guides you as to how you will be doing your postings. Remember that in order to hook a certain target audience to your social media sites, you should have consistency with posts.

Ensure that your posts are well composed in such a way that they will leave a lasting impression in the minds of your audience. With that, your audience will always be longing for your next post and this is what builds your followers. Please note that content is not just about the number of posts you do in a week, it is about the quality, purpose and even the relevance of the information being shared.

Keep Your Social Media Accounts Active and Interesting

On the flip side, remember that if your social media accounts go for too long without updates, the audience you are targeting will forget about your business. Moreover, some of your followers will find no reasons to continue getting hooked up to you and will soon start unfollowing you.

social media following

There has been an emerging trend where people have been buying and selling followers, especially on sites such as Twitter and Instagram. Even if the need to get more followers is biting you hard, please do not buy fake followers. It does not do you any good because even though it builds the number of individuals following you, in the real sense a majority of those followers will not be interested in your company’s products and business in one way or another. So you end up looking like that celebrity having amassed a viral following yet your business continues to make losses from month to month.

Increase Social Media Engagement

Remember that if you want to grow your social media following, engaging in one-on-one conversations with your followers and the audience is very important, especially in cases where they have reached out to you on social media. If someone messages you through your social channels, a timely and responsive brand reply will deepen the relationship between them and the company. Moreover, if someone posts something positive about the company on social media, remember to thank them.

If there are negative sentiments, do not be angry. Reply to such negative comments maturely. The customer’s feedback, whether positive or negative, is important in moving your business forward. Social media indeed can be a great place to deal with the concerns of your customers in a very timely manner. It also increases the level of trust between the company and the clients based on the openness involved in addressing concerns.

Another sure way of boosting your social media following, especially if your business is dealing in products and services, is giving away special offers and organizing promotions. This is one sure way of truly engaging your followers in your business. This also improves awareness about your products and services by making them known to a wider audience. It is interesting to note that a large number of people will follow you with the intention of wanting to know when the next special offers and promotion will be available.

Social Media Follow Buttons May Increase Your Numbers, But That Does Not Always Mean Quality

Increasing your social media following and ensuring that they are dedicated and engaged takes a lot of planning. It also requires understanding regarding who your target audience is. It won’t be an easy journey as you look to acquire a reputable following. Just remember that a large number of followers does not translate into increased revenue, especially if you are a business person. However, the above-discussed tips will be helpful in ensuring that you get new followers who trust your company’s brand and in one way or another,  help you realize your sales targets.

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